26/02/2007
De Vere rebranding launched
The De Vere Hotels group has unveiled its rebranding plans. The group is
splitting their 40 properties into three separate and distinct categories: De
Vere Venues, De Vere Heritage and De Vere Deluxe.

Twenty-seven De Vere Venues comprise the bulk of the former Initial Style
properties grouped mainly around London and the Home Counties with the
inclusion of Whites in Bolton and the Daresbury Park in Warrington.

Seven De Vere Heritage properties include: Grand Harbour Southampton,
University Arms Cambridge, Dunston Hall in Norfolk, Belton Woods in
Lincolnshire plus Mottram Hall, St David's and Heron's Reach in Cheshire,
Flintshire and Lancashire respectively.

Six De Vere Deluxe properties include: The Royal Bath Bournemouth, The Grand
Brighton, The Belfry in Warwickshire, Carden Park in Cheshire, Oulton Hall
Leeds, Slaley Hall in Northumberland and Cameron House on the banks of Loch
Lomond.

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